Built On Trust
Cougar, Nivia, Yonex, Casio, and Teloon bring trusted names together across sport, technology, and everyday performance, guided by quality, purposeful design, and customer-first service.
Built thoughtfully
Moving forward
From sporting essentials to trusted everyday technology, our portfolio brings together brands built around performance, precision, and lasting customer value.
A shared belief in dependable products and thoughtful design.
Our roots
Shared purpose
1934 — Nivia begins
A shared belief in dependable products and thoughtful design.
Our direction
Customer first
Today — Brands in motion
Growing through listening, expertise, and long-term relationships.
Built For Motion
Everyday Performance
From court-ready equipment to everyday essentials, our portfolio brings trusted names together around performance, precision, and personal style.
Racket Sport Focus
Cougar and Nivia support active lifestyles with dependable sports gear designed for training, competition, and the moments between.
Precision For Life
Yonex and Teloon reflect our passion for racket sports, pairing thoughtful design with the confidence players need to perform.
Title 4
Casio adds practical technology and timeless character, helping our collection serve customers at work, at play, and everywhere in between.